Paula owns two small clothing stores in Jardim Canaã, one of which has been opened for 6 years now, at her house garage, and the other one was opened in April 2016, which is managed by her daughter, who is also a teacher. Both stores are very neat and pretty, with nice signs and colorful sunblinds. Although the neighborhood has many other stores like them, Paula is able to build customer loyalty due to her great service and beautiful products. Her main challenge this semester is to renew the old store. She also is working on giving the same visual identity for both stores, as well as improving her finance control.