For whom

Throughout our work, we understand that our services could also be expanded, adapted and replicated to other segments and audiences, as it becomes increasingly evident the need to generate protagonism in different contexts. And, precisely because we work with an obligatorily expansive theme, we have made two new groups of audiences official (in addition to microentrepreneurs). See below some aspects related to the characterization of each one.

Adolescents and Youths

Social inequality and the difficult access of the less favored classes are historical and marked factors in the development of the country, and they cause numerous social problems, such as violence, prostitution and the lack of qualification for the development of the peripheries. According to the UN, the main causes of social inequality are lack of access to quality education; unfair fiscal policy; low wages and difficulty in accessing basic services such as health and sanitation.

Young people aged 17 to 24 have the highest unemployment rate in the country, 44% among the entire unemployed population, and the lower the level of education, the higher the unemployment rate. According to the Abrinq Foundation survey, in 2017, 15% of students dropped out of high school.

Economic recession, increased poverty, difficulty in accessing information, added to the lack of encouragement of these adolescents and young people who live in precarious conditions, may have as a practical result in their lives the reproduction of their parents’ lives with the same socioeconomic standard. In addition to unemployment, the lack of perspectives on life and the future discourage adolescents and young people, who often opt for easier paths, often falling into informality, a cycle that is repeated for generations.

Therefore, our projects aim to interrupt this vicious circle, proposing training for work and income generation, acting in a logic of integral human formation and self-knowledge, to allow the valuation of new models and habits of life. 

Low-income families

Social inequalities in Brazil increased considerably in 2017 as a result of the crisis, pointing to unemployment as one of the most responsible. The country’s crisis in recent years has had a direct consequence on the economy, which after years of historical growth has started to decline considerably since 2014. The peripheries were the most affected by the lack of skilled labor and little access to opportunities.

According to the IBGE (Brazilian Institute of Geography and Statistics), between the years 2016 and 2017 the average household income per capita of 5% of the poorest population in São Paulo fell from R $ 115.00 to R $ 94.00 , which represented an 18% decrease.

Extreme poverty grew 11.2% in the national average in the year 2017, which meant 14.83 million people, an increase of 1.5 million people compared to 2016. Those considered “miserable” reached 1.392 million people according to information from the Valor Econômico newspaper.

In the metropolitan region of São Paulo, there are 700,193 people living in extreme poverty, 35% more than in 2016.

These people are often unable to enter even the informal market, either due to lack of access or conditions precarious living conditions. With such a recession, unemployment haunted the lives of thousands of people.

Based on this scenario and with experience in the dissemination of content about managing your own money, economics, planning and long-term vision, we have delivered to the public most affected by the economic recession and unemployment in recent years a subsidy necessary to guide personal life and familiar.

The benefits for the general low-income public are extensive and we have an impact on improving family health, school stability for children, reducing domestic violence and improving the performance of their activities.


Entrepreneurship in Brazil is, in fact, a mass phenomenon: created as a legal figure in 2009, the category of Individual Microentrepreneurs surpassed the number of 8 million registrations (MEIs) throughout Brazil.

The state of São Paulo has 1.68 million of these businesses (26% of the total in the country), and looking at some figures for the state capital alone, we can see the importance of this category in the state’s economy.

Source: Study of the profile of the individual microentrepreneur. Sebrae, 2017

According to the World Bank’s Doing Business Report, Brazil ranks 110th out of 190 countries assessed for ease of doing business.

In addition, it is the seventh worst country to pay taxes (184th position) and is among the 15 worst countries to start a business (140th position). Source: World Bank

Our initial mission was to accompany low-income microentrepreneurs on the outskirts of São Paulo, not only for their relevance in the economy, but for two other central reasons that meet our values:

    • Microentrepreneurship is one of the most sustainable responses for income generation. A viable, structured and healthy business generates tangible benefits to its surroundings, activating the local economy through the offer of products and services, job creation and partnerships with suppliers.
    • Protagonism: to fulfill our mission, we start from those who have already taken the initiative: microentrepreneurs.

To ensure that our projects generate a response to the real demand of this audience, we have conducted research since the beginning of the Association’s activities to identify the needs, habits and behaviors of microentrepreneurs and arrive at a characterization of this audience and their families.

Based on these studies, we developed extremely rich materials and tools and a work methodology that could enhance all the identified development potential, convinced that, in order to foster growth, we need, above all, to value what already exists. Documents that, timely and periodically updated, guide the way we work today.

We also note that the doubts and difficulties of microentrepreneurs vary by formal education and professional training received, sector, product / service, region and trend of each niche, and this generates for Aventura de Construir a creative process and a dynamic of activities to meet these specific needs. During the last few years, we have been able to follow a growing number of young people betting on entrepreneurship, a phenomenon that has guided and shaped a new form of interaction with this portion of our audience.

In response to these increasingly dynamic and differentiated scenarios, we created and applied some tools to study and learn about the evolution of the public served:          

    • CRM Social (a Customer Relationship Management Social applied before any intervention): from a significant number of success cases monitored and systematized in the years of the Association’s activity, we identified the critical factors that potentially lead to the success of a microentrepreneur. Based on this analysis, we defined a questionnaire that we started to apply in order to know the potential of each person served: strengths, critical points and improvements to effectively guide our action with them, in addition to creating a baseline for assessments of impact.
    • Self-knowledge and self-esteem questionnaires: the human vulnerability of the public served has become more evident in recent years. This led us to consider it necessary to know the weaknesses and the points for improvement in order to make work more focused on responding also to these family and personal needs.