“Associação Aventura de Construir” was born in 2011, when the Italian Fondazione Umano Progresso (FUP) decided to help microentrepreneurs in the west of São Paulo served by the Association of Landless Workers (ATST), since the microentrepreneurship index of these areas was approximately twice the national average (international survey: FOLLONI, BERLOFFA, SCHNYDER – 2010)
Contrary to other “Landless” movements, ATST’s goal is to help people legally buy the land to build their own home, valuing efforts without replacing them.
And why was a Milan Foundation interested in an association that fights for housing on the west side of São Paulo? The common point between these two “extremities” is the centrality of the person in the vision of development.
ATST’s work is not limited to providing access to home ownership, but also to raising families’ awareness to mobilize themselves to fulfill a dream. This process that bets on the protagonism of the person was what most caught the attention of FUP. For both institutions, work is the maximum expression of the human being in shaping reality, that is, everything that a person does has the power to transform their life and the reality around them.
Currently, there are more than 31 thousand families that have already reached this goal, in 31 peripheral neighborhoods in the west of São Paulo and now 18 cities in the interior of the State are advancing in the same process.
Our initial hypothesis was to offer microcredit, and from there we did a thorough field research, interviewing more than 200 entrepreneurs to understand their real needs.
At the end of the research, it was evident that the microcredit offer, already made available by several public and private institutions, was not effective due to the lack of knowledge of these micro-entrepreneurs, that is, few knew about the possibility of microcredit and many would not get the loan because bureaucracy needed to access it. In this way, we would not be able to leave with the feeling of accomplishment: since microcredit was not the only answer to the needs of our public…
They would need more knowledge about business management to be able to become sustainable on their own.
Thus, with a lot of dedication and reflections on the best way to impact the lives of microentrepreneurs, we built a journey of partnerships, credibility and certificates, such as ITCMD and Human Rights. See more about our history below!
Highlights of our journey
Start of our activities as LTDA. to develop the peripheries of the West Zone of São Paulo in an inclusive manner, with the possibility of offering microcredit to microentrepreneurs.
Research on the needs of our public and the development of our current activities: supporting microentrepreneurs with training and assistance free of charge.
Partnership with the Bank of the State of São Paulo to offer microcredit (with the lowest interest rates in Brazil).
Recognition of the Aventura de Construir Association as a public benefit organization (OSCIP) by the Ministry of Justice. In the same year, the Executive Board and the Fiscal Council were created, and the balance sheets started to be audited annually;
Approval by the Fondazione Umano Progesso of the budget plan (2015 – 2019) in addition to the amount initially foreseen;
Raising additional resources to hire a consultancy to define a strategic resource mobilization plan, which is currently underway, with the support of pro bono consultants, such as Accenture and other specialized professionals;
Entry into the Global Compact, an initiative that monitors and guides the implementation of the 2030 Agenda to achieve the UN Sustainable Development Goals (SDGs). The SDGs in which ADC has a direct impact are:
- Objective 1 – Eradication of poverty
- Objective 4 – Quality education
- Objective 5 – Gender equality
- Objective 8 – Decent work and economic growth
- Objective 10 – Reducing inequalities
- Objective 11 – Cities and sustainable communities
- Objective 13 – Action against global climate change
- Objective 17 – Partnerships and means of implementation
In the same year, we entered into a partnership with a fintech that enables microcredit. Unlike a bank, Firgunintermediates investors and micro-entrepreneurs in a faster, more humane and less bureaucratic way, being yet another alternative to the needs of our public.
In 2019, we intensified activities related to the raising of financial resources from Private Social Investment (ISP). We significantly expanded the relationship network and developed the photographic exhibition Identify yourself Protagonists, giving visibility to our audience. In addition, we started a journey in the social innovation ecosystem based on theoretical and practical deepening on Impact Social Business in the peripheries.
Aventura de Construir was dedicated to responding to the emergence of COVID 19, especially in the follow-up through telephone contacts and social networks with each of the beneficiaries (low income micro-entrepreneurs from the periphery), with the aim of informing, raising awareness and advising them to find concrete solutions according to each reality.