Brazil went through a period in which we saw the economy shrink and inflation took off with disproportionate interest and we know that society takes time to optimistically face a recovery, even if gradual and in this context a new concept emerges, a new concept is surviving and succeeding. Times of crisis may be opportune so that we can leave our comfort zone, whether by free will, pressure, need or even survival issue. This leads us to a change in our living, undertaking, and managing routine.

The creative economy comes as an alternative to the current generation, which is insatiable by innovation, giving name to business or management models, originating from activities, products or services, developed from knowledge, creativity or intellectual capital. This new concept has nothing to do with that inaccessible offices sight, with people surrounded by computers displaying graphics. It is quite the opposite: it promotes sustainable and humane development, not just economic growth.

The bottom point is that, it is a sector based on inexhaustible raw materials, such as culture, creativity and knowledge, that is, natural factors that each individual is able to exploit and reinvent. And when creativity is applied in the professional world, driving innovations, bringing new products and services, or even implementing a new way of doing business, there are many opportunities with chances of success.

Working with the intangible is a great alternative that the alternative economy brings, but we must be able to recognize it and create value on it. Fluxonomia4D, a startup that uses as a methodology a set of tools to create, enable and manage initiatives, using resources and generating results in the four dimensions of sustainability, determines how to:

  • Cultural Dimension: knowledge, creativity, language, history, experiences, that is, who I am.
  • Environmental Dimension: elements of available environments, natural or technological.
  • Social, socio-political dimension: social and political relationships of everyone.
  • Financial Dimension: the currencies and the time, because when there is no money the investments are solidary, like the voluntary ones.

An inspiring example of creative economy practice is the entrepreneur Wanderley, from the Sol Nascente area in São Paulo / SP, owner of a construction materials store, who saw in the leftovers of construction materials a great opportunity to generate financial flow through new forms of negotiation. Wanderley transforms leftover works, which would most likely be discarded in credit for other materials in his store. These leftovers serve to meet the demands of other people at the time of sale, that is, they can meet the demand in a sustainable way. It is precisely in this ideology that Fluxonomia4D acts: it uses non-active resources and makes it a way to continue standing in difficult times.

The reflection of creative alternatives does not depend on the concepts knowledge, Wanderley is a clear example of this, for even without knowing the creative economy theory, he made a brilliant application of everything we conceptualized in this text, that is, it depends on each one of us to have the ability to observe reality around us and always see opportunities.

Caio César Xavier

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