Creative Economy: Develop Your Differential to Add Value to Your Business

You may have heard of “Creative Economy” and how it has been expanding in recent years. If you have not heard, know that it is a growing market above the annual national average and is in almost every economy sector. Because it is a new concept, there is no “ready” and unique definition of the term. What we can affirm is that the idea of ​​Creative Economy is to unite economy with creativity, possessing as its raw material intellectual capital, that is, charged with symbolic values. It requires creativity to go beyond offering products and services, new consumption seeks an experience to be lived.

This reality is a new look at entrepreneurship, which demands multidisciplinarity by the entrepreneur, attention to new professions and has the collaborative economy as its flagship. The entrepreneur has to think of innovative models, with new processes and new technologies, valuing the creative sector in which he is operating, often underestimated for not having a focused training on business management. This is the creative economy way, which seeks to reveal innovative business models in other areas and adds value and competitiveness to products and services also bringing social development and sustainable growth.

To stimulate your creativity when it comes to conquering or retaining clients, Aventura de Construir will promote next November, workshops to develop skills going from theory to practice on creative economy in the reality of local micro entrepreneurship, which means, how to add value in an innovative way and make it a competitive differential.

The meetings will have the partnership of Fluxonomia 4D, a startup that has as methodology a set of tools to create, enable and manage initiatives using resources and generating results in the four dimensions of sustainability: Environmental, Financial, Cultural and Social. This meeting between microentrepreneurs and the general public will have the goal to show people how to present new alternatives to successfully overcome the crisis and, above all, instigate an outside the box thinking.

The meetings are free and open to the public from 7 pm to 9 pm on the following dates and locations:

07/11 – Centro Comunitário do Jardim Canaã – Rua Ilha de Francês, 55

21/11 – Centro Comunitário da Turística na 14ª área – Rua Renato Consorte, 36

28/11 – Salão da Associação dos Trabalhadores Sem Terra – Rua Félix Guilhem, 227 – Lapa de Baixo

For more information contact by e-mail: or call +55 11 3895-0592