In times of modernization, transformation of the market as a whole and the constant updating of technology, the economy started to be based not only on economic growth in real values, but also on the intellectual capacity of workers, coupled with the capacity of innovation and business revolution. That is how the concept of creative economy arises and that is exactly what we are going to talk about in this text.

What is creative economy?

As it is a relatively “new” term, there are several interpretations for the concept of creative economy.

The creative economy appears at a time of appreciation and exploitation of the creative and financial potential of the sectors of culture and imagination. However, the first mention of the term was made in 1994 by Australian Minister Paul Keating who launched a set of public policies focusing on culture and art. In the document that was called Creative Nation it contained the term creative economy.

According to the United Nations Conference on Trade and Development (UNCTAD) creative economy is: “a set of knowledge-based economic activities with a development dimension and cross-cutting links at macro and micro levels to the global economy.”

Simply put, creative economics is the economic sector formed by creative industries, that is, the set of economic activities whose raw material is the creativity and skills of the individuals or groups that offer these products or services.

In Brazil, the Creative Economy Secretariat was created in June 2012, which is linked to the Ministry of Culture and considers 20 sectors in the Brazilian creative economy: performing arts, music, visual arts, literature and publishing, audiovisual, animation, games, software applied to the creative economy, advertising, radio, TV, fashion, architecture, design, gastronomy, popular culture, crafts, entertainment, events and cultural tourism.

Creative economy in numbers

We are talking about a relatively new term, with a Secretariat created just 8 years ago. But what is the real size of the creative economy in Brazil and in the world?

If the world creative economy were a country, it would have the 4th largest GDP of 4.3 billion dollars, according to a survey conducted by the Inter-American Bank. Worldwide, there are about 144 million people working in the creative economy sectors.

In Brazil, the sector has more than two million companies, responsible for generating 110 billion reais for the Brazilian GDP, about 2.7% of all value produced domestically. It can reach 735 billion (18% of GDP) if the entire production chain is involved. Values ​​acquired in the SEBRAE 2015 survey.

Opportunities for the creative economy

With this information, the importance and exponential growth of the creative economy in the world, and also here in Brazil, which is commonly called the “granary of creativity”, is more than proven.

But we come to the question of 1 million reais: How to make money in the creative economy?

In Brazil it has always been challenging to live on art and culture, always depending on public support and incentive laws. However, today there are several tools that help us to publicize and work in the sector. And the biggest one is the Internet.

With it, it is possible to promote arts and projects through social networks, sell digital products such as e-books, use media such as YouTube to produce content among thousands of other tools and possibilities.

To help you, we bring some tips to be successful on the internet with your work, be it geared to art, creativity, innovation independent of the website, the app, the social network that will be used:

  • Be professional: Keep in mind that it is yours product and your sweat that you will be selling, keep the professionalism in your networks, website or any other space where the objective is the promotion of your product.
  • Be interactive: Try to interact with the environment in which you are inserted. Respond to comments, likes, messages or whatever means of communication your potential customer has with you.
  • Be updated: In the digital world, things change all the time and news appears every second. Always be aware of new trends in the environment and the market in which you are inserted.
  • Be assertive: Keep in mind that to be successful, your product must meet the real needs of your audience. Be creative, innovate and above all, research to understand your audience and what type of product will supply the real need. Be creative.

With the constant worldwide technological evolution, the technology branch employs around 37.1% of the workers in the creative economy sector and is the segment with the highest average salary in the entire sector according to a study by FIRJAN.

In this historic moment of crisis, why does it make sense to address this issue?

Because in order to be successful in this environment it is essential to combine creativity with knowledge of new technologies, it is a moment in which the creative economy can also expand among low-income populations that until now have been excluded from these opportunities. At this time with even more democratic access to technology, due to the pandemic, there will be more real opportunities for an audience like ours.

In fact, there is no way to put a limit on the creative economy sector, as it depends mainly on the creativity and capacity of the human being in the face of the needs presented at each moment. Therefore, this can really be a favorable moment and for this reason, in the next projects Aventura de Construir will be dedicating energy and time to create new solutions based on these theories and experiences.

“Creativity is the art of connecting ideas.” – Steve Jobs

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